Online Portfolio of Effie Hulbert, Lead UI/UX Designer

"Design is where science and art break even."


I am an experienced UI and Visual Designer with a passion for intuitive design that encompasses design principles. I received my bachelor’s degree from University of California, Berkeley and my experience includes creating pixel perfect visual designs and translating business goals, workflows, and wireframes into usable designs. Expertise includes artistic graphic and web design, creating innovative concepts, interface and UX design, typography, and color theory.


Proove Biosciences

SecureAuth Corporation

Draper’s & Damon’s

Trinet Internet Solutions

3-Thirty-3 Waterfront

Katie’s Cupcakes

Design La Mode

Print Projects

Functional Specs


Visual Design

Innovative and artistic expression that incorporates principles of usability. Combined with an obsession for details, resulting in intuitive and functional artistry that engages and delights the user.


General knowledge of HTML & CSS with hands-on experience editing styles and markup through platforms such as Kentico CMS. Experience working closely with business, marketing, and developers to go from abstract idea to design documentation to implementation.

Adobe Creative Cloud

Proficiently skilled with the Adobe Creative Cloud collection of creative applications, including but not limited to Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Muse.


Achieved UX Certification from the Nielsen Norman Group (a world leader in user experience and research). Also earned the Pragmatic Marketing Certification that focuses on key activities needed to bring profitable, problem-oriented products to market.


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